Nike佈局元宇宙 在美國申請虛擬產品商標
外媒報道,Nike(NKE.US)在美國申請註冊7個虛擬商品商標,包括「Nike」、「Just Do It」、其旋風商標、「Air Jordan」及「Jumpman」商標等。消息指出,公司佈局元宇宙爲其首要任務,消費者有望在未來幾個月內看到公司推出更多包括運動鞋及服裝等虛擬產品。
文件顯示,Nike申請的虛擬產品包括可下載虛擬商品、頭飾、眼鏡、袋、揹包和運動器材等。
據悉,Nike近期亦招聘元宇宙人才,涉及鞋類虛擬材料設計師與其他虛擬設計師的職位。
事實上,Nike旗下品牌過去曾與《要塞英雄》(Fortnite)合作,當中角色穿着Nike品牌的運動鞋。另與線上遊戲平臺Roblox亦進行過多次合作。公司仍在等待2019年4月爲「Cryptokicks」申請的專利,計劃將其用作非同質化代幣(NFT)。
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