《大行報告》野村首予閱文(00772.HK)「買入」評級 目標價75元
野村發表研究報告,首予閱文集團(00772.HK)「買入」評級,目標價75元,指其文學業務全價值鏈具實力,涵蓋IP生產至商業化。受主要股東騰訊(00700.HK)支持,閱文成爲作家創作文學內容熱選平臺,因具高質素讀者基礎,願付費閱讀;設計良好的激勵機制,鼓勵作家創作更多吸引內容;以及來自騰訊的流量支持。閱文成功打造了熱門IP如《琅琊榜》及《慶餘年》,料未來有更多熱門IP發行。
閱文於2018年收購新麗傳媒,以將高質素IP商業化,轉化成多種娛樂產品,包括電影、電視劇及其他。騰訊強勁內容生產生態圈進一步支持閱文,涵蓋遊戲開發、漫畫,以及動漫產品。因此,報告稱,閱文晉身綜合平臺,以培養及變現成功IP,爲未來多年持續收入及純利增長鋪路。
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