魯大師(03601.HK)公佈中期業績 上半年收入達1.714億元
格隆匯8月31日丨魯大師(03601.HK)公佈中期業績，集團通過兩條業務線產生收入：在線流量變現及電子設備銷售。在線流量變現收入來自在線廣吿服務、在線遊戲平台及運營獨家許可在線遊戲業務。電子設備銷售收入包括銷售經認證二手及原廠智能手機、智能配件及其他電子設備。報吿期內，集團實現收入達約人民幣1.714億元。
2021年上半年，集團持續深耕在線流量變現業務。集團的在線廣吿服務通過更新迭代產品及豐富產品矩陣，增加了用户數量，增強了用户黏性。在線遊戲業務分為在線遊戲平台及運營獨家許可在線遊戲業務，集團持續發佈具有吸引力的新遊戲，通過持續市場推廣獲取玩家，擴大用户基數。
集團開發一系列計算機及移動設備工具軟件，並免費提供予用户以換取在線流量，從而通過在線廣吿及在線遊戲業務變現。尤其是集團的工具軟件'魯大師軟件，作為一款專門為計算機╱智能手機提供硬件和系統評測及監控的國內外知名品牌及軟件，通過提供免費下載及安裝，讓集團累積了龐大的用户基礎。同時，2021年上半年，集團致力於在國內市場研發並推廣多種移動端工具類產品，其收效明顯，每月活躍用户數大幅增加。於2021年6月30日，集團所有計算機及移動設備工具軟件的每月活躍用户約為1.92億人。
展望2021年下半年，集團將深耕現有主營業務，同時全力尋求新業務機遇，包括但不限於發展獨家許可在線遊戲業務、持續豐富國內移動端產品矩陣及企業端業務，以抵銷上述負面影響。
集團的目標是通過升級優化軟件產品及豐富產品矩陣進一步擴大魯大師軟件及遊戲端業務用户數量，增強用户黏性。同時利用個人計算機及移動設備硬件和系統評測及監控專業知識開發創新產品、加強變現能力。並且通過穩固與供貨商、客户及用户的關係，獲取穩定的經濟收益。2021年下半年，集團會繼續實施相關策略，致力成為可靠的硬件專家及領先的互聯網公司。
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