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藍月亮集團(06993.HK)2021年上半年營收23.55億港元,衣物清潔護理同比上升16.5%
格隆匯 08-26 00:18

2021年8月25日晚間,藍月亮集團(06993.HK)披露2021年上半年業績公吿。報吿顯示,藍月亮集團上半年實現營收23.55億港元,整體保持相對穩定,符合預期。於報吿期內共錄得毛利12.59億港元,毛利率為53.5%。

藍月亮產品涵蓋衣物清潔護理、個人清潔護理及家居清潔護理三大品類共80餘種產品,以明星單品帶動品牌效應,不斷橫向擴展SKU,目前產品矩陣十分完善,已全面覆蓋家庭清潔護理的需求。財報顯示,截至2021年6月30日,衣物清潔護理收入19.59億港元,同比增長16.5%,成為上半年核心增長引擎之一。據Chnbrand中國品牌力指數品牌排名和分析報吿顯示,藍月亮洗衣液、洗手液連續11年(2011-2021)獲C-BPI行業品牌力指數第一名。

渠道方面,藍月亮線上銷售渠道增速強勁,優勢持續擴大,實現收入16.4億港元,同比增長14.6%,2017-2020年線上收入年複合增長率達26.5%。另外線下渠道進一步深化改革,經銷商體系進一步得到優化。此外,於2021年上半年,藍月亮完成了全國O2O戰略規劃,線上到線下模式已成為其發展線下業務的重要助力。

隨着持續精細化管理運營,以及藉助下沉渠道帶來的新機會,未來藍月亮將有望加速實現全渠道全產品的長期穩健發展。

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