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攜程集團(09961.HK)與泉州市文旅局簽署戰略合作
阿思達克 08-13 15:51
內媒報道,攜程集團(09961.HK)日前與泉州市文化廣電和旅遊局簽署戰略合作框架協議。 根據協議,攜程將以泉州申遺成功為契機,推出「世遺泉州」精品旅遊線路,發揮集團旗下麗呈、途家、旅悅集團等資源優勢,培育新型住宿業態,打造鄉村旅遊示範工程。 集團副總裁王韋表示,未來將會上線泉州的星球號,通過私域流量打造以及內容生產來幫助泉州增加人均市場的交易量。
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