百潤股份(002568.SZ)上半年淨利升73.94%至3.69億元
格隆匯7月26日丨百潤股份(002568.SZ)披露2021年半年度報吿,報吿期內,公司各項經營活動有序開展,預調雞尾酒業務及香精香料業務業績均保持較快增長。公司實現營業收入12.12億元,同比增長53.72%;實現歸屬於上市公司股東的淨利潤3.69億元,同比增長73.94%。在此基礎上,2021年下半年公司經營業績有望繼續保持快速增長。
預調雞尾酒業務板塊
1)品牌建設方面,公司保持持續投入,不斷提升各子品牌影響力,大力推進數字化精準營銷投放。
2)渠道建設方面,公司繼續加大產品滲透力度,實現線下零售渠道、數字零售渠道、即飲渠道等多渠道共同發展。線下零售渠道積極向新零售轉型,其中現代零售渠道方面,順應線上線下融合趨勢,調整資源投放重點,提高投入產出效率,實現穩健增長;傳統零售渠道方面,優化渠道分銷結構,夯實基層組織建設,同時通過各新零售平台,加強渠道下沉和滲透,不斷提升渠道覆蓋率和覆蓋質量。數字零售渠道方面,持續強化傳統電商平台運營優勢,積極擁抱各種新興渠道,保持高速增長。即飲渠道方面,終端場所恢復營業後,已開展正常經營活動,同時有序培養和拓展新的即飲渠道商業模式,取得良好效果。
3)新產品方面,公司分階段有步驟地推出新產品,並對原部分系列產品進行了升級擴容,按計劃積極推進重點新產品鋪市,新品推廣取得良好效果。報吿期內,預調雞尾酒實現主營業務收入10.56億元,同比增長50.56%,實現淨利潤2.68億元,同比增長71.86%。
香精香料業務板塊
隨着國內食品飲料消費需求強勢反彈,下游客户新品需求旺盛。公司繼續大力推進大客户戰略,滿足客户升級需求,為客户研發前瞻性的新產品,持續提升客户服務能力,部分優質項目取得較好的成果,香精香料業務快速增長。
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