《大行報告》匯豐研究下調快手(01024.HK)目標價至200元 評級「買入」
匯豐研究發表研報指,在營銷及研發費用增加下,預期快手(01024.HK)的虧損將進一步擴大,加上競爭對手「抖音」在每日活躍用戶數量上持續拋離快手,預料將導致快手近期股價繼續波動。
該行指,快手計劃今年在海外市場加強推廣,上半年已花費約8億美元,目前全球月活躍用戶達到10億人,但短期變現空間不足,加上直播收入下跌,因此將扭虧爲盈發生時間預期由2022年推遲至2023年。
該行並將2021至2023年收入預測削減4%至8%,今年經營虧損預測擴大142%,目標價由350元下調至200元。
惟匯豐研究亦提到,看好廣告及電商業務表現,預期收入組合調整有助提升毛利率,維持對其「買入」評級,預計今年次季收入可按年升44%,市場預料升49%。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.