攜程集團(09961.HK)與澳門旅遊局共同發佈官方星球號旗艦店
攜程集團(09961.HK)宣布啟動澳門特區政府旅遊局攜程官方星球號旗艦店,指出澳門旅遊局透過星球號頻道,整合澳門熱門景點門票、酒店預訂、旅遊攻略、路線定制、美食推薦等商品鏈接和信息,為用戶提供一站式消費服務。該星球號自6月1日上線至今,發佈內容18篇,展示澳門產品103件,內容熱度排名前1%,累積24,075名粉絲。
澳門旅遊局局長文綺華表示,與攜程的全方位合作已取得不俗的成績,期望未來更多地參與到平台及官方旗艦店中。攜程集團目的地營銷及戰略合作部總經理陳冠其認為,受疫情影響,旅遊產業發展格局正發生巨大變化,出現預約旅行、直播種草等新業態,消費者將逐漸形成線上消費、獲取線上旅遊內容的習慣。
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