攜程(09961.HK)與金茂酒店簽訂品牌營銷戰略合作
攜程集團(09961.HK)公布,與中國金茂(00817.HK)旗下金茂酒店簽訂戰略合作協議,雙方將在品牌營銷、會員合作等各方面合作,共同打造酒店行業新生態。
攜程表示,集團在全球擁有數億會員,與正向輕資產管理轉型的金茂酒店可積極發揮各自優勢,通過集團營銷平台「星球號」積累私域流量,實現精準營銷。
另外,攜程並將與金茂酒店將開展會員合作,打通雙方會員體系,實現會員共享,擴大用戶規模及豐富產品資源與服務體系。
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