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據報寶潔及騰訊等參與開發新技術繞過蘋果新私隱政策
阿思達克 04-12 12:27
據《華爾街日報》引述消息人士報道,寶潔(P&G)與字節跳動及騰訊(00700.HK)等中國科技公司及多個行業團體,參與新廣告技術CAID的測試,希望能越過蘋果(AAPL.US)的新私隱工具繼續追蹤用戶的資料。

通過流動應用程式,CAID將收集用戶設備數據,跟蹤用戶以進行廣告定向。蘋果計劃在未來數周內進行軟件更新,讓用戶選擇是否希望其他公司的應用程式及網站追蹤自己的活動。Facebook(FB.US)及廣告技術公司已對蘋果今次的政策調整表達不滿,憂慮用戶不會同意被追蹤,從而未能提供更有針對性的廣告。

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