統一企業中國(00220.HK)2020年淨利16.26億元 同比增加19.0%
格隆匯 3 月 19日丨統一企業中國(00220.HK)公吿,2020年末期業績,收益為人民幣227.6億元,較去年上升3.4%。未計利息、税項、折舊及攤銷前盈利為人民幣36.74億元,較去年上升7.6%。公司權益持有人應占溢利為人民幣16.26億元,較去年增加19.0%。建議2020年末期股息每股人民幣37.64分。
集團以滿足消費者需求為宗旨,致力於將產品滲透到消費者不同場景中,豐富多元化的享用場景,持續聚焦品牌價值,提升品牌忠誠度,並不斷精進工藝和口味創新,強化產品力,滿足消費者多樣化的需求。
2020年方便麪行業上半年需求激增,增速明顯,下半年迴歸常態。2020年集團方便麪業務收益錄得人民幣9,055.0百萬元,較去年同期增長7.2%。
集團"統一老壇酸菜牛肉麪"2020年度專注於產品的"三性"提升,即提升產品的"穩定性、連續性、一致性",支撐"正宗酸爽"的核心價值。在已獲得的發明專利基礎上,精進工藝及製程,升級配方,並導入更具辨識度的新包裝,品牌忠誠度進一步提升。
"湯達人"收益連續12年實現雙位數以上增長,受到市場和用户高度肯定。持續邀請具有"專注、陽光、有元氣"特質的新生代演員代言,擴大"湯達人"消費羣體,不斷宣導"好面,湯決定"的品牌理念。通過舉辦"湯達人元氣音樂節"強化與新世代溝通,保持品牌年輕化;全新升級"湯達人""極味館"系列,上市一年,獲得中高端用户的青睞,銷量穩步增長,進一步強化和提升"湯達人"做為高湯品牌形象。
集團高端中華料理品牌"開小灶"以"好好吃飯,開小灶"為品牌傳播理念,持續受到消費者肯定,2020年收益實現倍數增長。2020年品牌代言人肖戰迅速擴大了"開小灶"的品牌知名度,吸引眾多消費者關注,並以品牌形象店做為消費者互動平台,培養核心消費人羣。
2020年下半年,"開小灶"推出火鍋系列產品"麻辣牛肉火鍋"、"鴛鴦火鍋",滿足不同消費者需求,延伸消費場景。"開小灶"並積極探索跨界合作,2020年推出"當歸豬肚雞"、2021年推出"啤酒鴨"等系列限量聯名產品,新銷售手法結合新口味,獲得消費者廣泛好評。
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