值得買(300785.SZ):子公司與南極電商簽署《品牌授權合同》
格隆匯 3 月 15日丨值得買(300785.SZ)公佈,為提升公司的營銷服務能力,滿足更多元的品牌服務需求,擴大公司在內容營銷領域的市場影響力,公司控股子公司北京有助科技有限公司(“有助科技”)與南極電商(上海)有限公司(“南極電商”)簽署《品牌授權合同》,南極電商同意在合同期內許可有助科技在中國大陸境內的授權渠道上生產、銷售的許可商品上使用許可商標,合同列式的授權渠道為抖音旗下的電子商務平台(包括但不限於抖音小店、精選聯盟)。
以抖音和快手為代表的短視頻平台迅速崛起,並逐漸通過短視頻帶貨和直播帶貨的方式切入電子商務領域。2020年,這些平台的電商交易額迅速提升,並有望保持較高的增長勢頭。在這樣的背景下,越來越多的電商和品牌商希望能抓住這樣的機會,在抖音和快手等短視頻平台獲取用户的關注,帶來品牌效應的放大和銷售額的提升。但是不同於在淘寶、京東等電商平台,抖音、快手等短視頻平台特別強調通過優質內容觸達用户,但這並不是傳統品牌和電商的優勢。
2020年,公司成立了有助科技,目標是希望藉助值得買科技十多年積累的內容創作和內容營銷的優勢,幫助電商和品牌商在抖音和快手等新興短視頻平台更好地觸達用户,實現品效合一的營銷目的。公司也希望通過有助科技能夠抓住抖音、快手等短視頻平台電商崛起的機會。此次與南極電商的合作是有助科技在此領域拓展的重要一步。
本次交易所使用資金均為有助科技自有資金,本次交易不會對公司及有助科技當前的財務狀況和經營成果產生重大影響,也不存在損害上市公司及股東利益的情形。該合作將一方面提升服務大體量客户的能力,包括運營能力及數據能力;另一方面將通過數據中台提升客户拓展能力,持續擴大用户規模,同時不斷降低服務新增客户的邊際成本。
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