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飛科電器(603868.SH)業績快報:2020年淨利降5.77%至6.46億元
格隆匯 03-15 18:41

格隆匯 3 月 15日丨飛科電器(603868.SH)披露2020年度業績快報,實現營業總收入35.58億元,同比下降5.35%;營業利潤8.36億元,同比下降2.76%;歸屬於上市公司股東的淨利潤6.46億元,同比下降5.77%;歸屬於上市公司股東的扣除非經常性損益的淨利潤6.02億元,同比下降3.37%;基本每股收益1.48元。

2020年度,公司在特殊形勢下充分調動逆境思維,以產品創新為核心,以消費者需求為導向,全力推進經營管理變革創新。結合數字化和信息化建設的不斷加強以及對年輕化高級人才的全面引進,公司在報吿期內推進線下營銷“直供化”,線上營銷“C端化”的營銷改革創新和個性化、年輕化、智能化、時尚化的產品研發升級;同時對抖音、快手、小紅書、嗶哩嗶哩等內容社交、短視頻、直播類新營銷平台全面佈局,實現和消費者的零距離交互,努力掌握、創造並滿足新一代年輕消費者的消費升級需求。

隨着組織調整、產品研發升級和營銷改革等多重策略的深入執行,公司產品逐步向中高端升級,自營電商的比例迅速增加,公司本年度經營表現在下半年迎來轉向,尤其是第四季度增長恢復表現明顯,盈利能力顯著提升,單季度營收同比增長1.43%,歸母淨利潤同比增長12.71%。

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