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《大行报告》美银证券首予快手(01024.HK)「买入」评级 目标价348元
阿思达克 03-12 14:21
美银证券发表研究报告,首次给予快手(01024.HK)「买入」评级。

该行指出,快手为领先的短视频及直播平台,截至去年9月底止每月及每日活跃用户分别达7.69亿及3.05亿人次。於去年短视频的网络渗透率达88%,有庞大的用户基础,预期至月活活跃用户至2023年可提升至9.86亿人,即2020至2023年间复合增长9%。

美银相信,快手未来业务发展多元化,变现能力可提升,预期2020至2023年收入可复合增长39%,其中线上广告及电商收入贡献将由2019年的19%及少於1%,提升至2023年的59%及13%。

美银预测快手2022至2023年净利可分别达到100亿及250亿元人民币,毛利率由2019年的36%,增长至55%及59%,基於2023年预测市盈率的约48倍,给予目标价348元。

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