三夫户外(002780.SZ):與冬奧會舉辦地崇禮及慕尼黑展覽簽署戰略合作框架協議
格隆匯3月12日丨三夫户外(002780.SZ)宣佈,2021年3月12日,公司與張家口市崇禮區人民政府、慕尼黑展覽(上海)有限公司就崇禮地區組織夏季户外以及冬季冰雪相關的展覽展示活動,簽署了《戰略合作框架協議》。
冰雪體育產業是崇禮地區的主導產業,2017年至今公司在崇禮區人民政府的大力支持下,已連續四年成功舉辦“崇禮168國際超級越野賽”,並簽約成為崇禮夏季户外運動開發運營戰略合作伙伴。2020年“崇禮168國際超級越野賽”參賽選手近7000名,已成為國內外卓有影響的品牌賽事之一。
隨着冬奧會臨近,冬奧相關產業蓬勃發展。此次公司與崇禮區人民政府和全球知名的慕尼黑展覽公司簽約,共同舉辦一年兩季的崇禮夏季户外運動和冬季冰雪運動展會,引領更多國內外知名運動品牌來到崇禮,可有力促進崇禮地區的體育產業發展,藉此拓寬公司業務範圍,提高行業知名度,進一步加大公司在冬奧聖地崇禮地區的產業佈局。同時藉助行業展會,提升諸如像X-BIONIC等具有高科技含量的優質品牌知名度,更快推向全國市場。
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