國家市場監管總局對多多買菜、美團優選等五家社區團購企業不正當價格行為作出行政處罰
國家市場監管總局依法對滴滴出行旗下的「橙心優選」、拼多多(PDD.US)旗下的「多多買菜」、美團(03690.HK)旗下的「美團優選」、十薈團、食享會等5家企業低價傾銷、價格欺詐行為,共計處以罰款650萬元人民幣。
當局指,這些公司通過巨額補貼,存在以低於進貨成本銷售商品的「低價傾銷」行為。為搶佔市場,利用資金優勢,採取直降、發放優惠券等形式補貼,致使大量商品銷售價格低於進貨成本。另外,利用價格欺詐手段,誘騙消費者與其進行交易。在銷售商品時存在利用標示虛假的原價、折扣,謊稱降價等方式誘騙消費者購買;存在未明確標明價格比較劃線價含義等價格違法行為。
當局又表示,下一步將積極回應社會關切,加強調查研究,研判掌握社區團購市場動態,針對低價傾銷、不正當競爭等問題,創新監管方式,加大執法辦案力度,依法規範社區團購市場秩序,切實維護其他經營者正當利益和人民群眾合法權益,營造公平有序的市場環境。
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