極光(JG.US)與快手達成合作，賦能快手商業化效率提升
近日，中國領先的移動開發者服務提供商極光(Aurora Mobile, 納斯達克股票代碼：JG)宣佈與國內領先的短視頻內容社區和社交平台快手(01024.HK)在廣吿商業化領域達成合作。憑藉強大的人工智能及大數據分析技術，極光的廣吿SaaS服務將助力快手為品牌以及效果廣吿主精準鎖定潛在意向客户，有效提升廣吿轉化率，節省成本消耗，實現平台與廣吿主共贏。
近年來，短視頻快速發展，集合流量和高轉化於一體的短視頻廣吿成為眾多品牌和效果廣吿主青睞的營銷方式。香港聯交所公佈的快手科技招股書顯示，2020年上半年快手實現營業收入253億元人民幣，比去年同期大幅增長48%。依託於極光海量脱敏大數據積澱及機器學習算法，極光的廣吿SaaS服務具備超廣行業覆蓋及強時效性的標籤能力，能夠根據平台需求定製化用户標籤，還可結合平台自有標籤投放，助力快手平台上的廣吿主精準鎖定潛在意向客户，提升廣吿轉化率，節省無效成本。
根據合作協議約定，如果廣吿主在快手平台上選擇了使用極光提供的數據標籤進行廣吿投放，快手將會結算該廣吿主在平台廣吿消耗的一定比例給予極光。相信隨着合作的不斷深入，極光強大的科技創新實力和技術能力將為快手的商業化強勢賦能，助力廣吿主更好地實現商業目標。
極光成立於2011年，是國內領先的移動開發者服務提供商，始終秉承“以開發者為中心”的戰略導向，先後推出消息推送、一鍵認證、即時通訊、統計分析、流量變現(極光聯盟)、極光VaaS、極光UMS等服務。同時，極光通過人工智能技術構建數據處理平台，致力於向客户提供一站式、多樣化的大數據服務解決方案，助力各行業客户提高運營效率，實現量化決策。近期，極光與平安銀行、中國人壽數據中心、墨跡天氣、WiFi萬能鑰匙、莉莉絲遊戲、每日優鮮、一起作業、北京聯通、東風新能源等金融、保險、天氣、上網平台、遊戲、生鮮、教育、通信、新能源等多個行業的頭部平台在用户增長、用户體驗優化、流量價值提升等方面達成重要合作。
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