香港電視(01137.HK)本年電子商貿目標增長11%至18% 成立電子商貿方案附屬Shoalter
香港電視(01137.HK)公布,訂立2021年電子商貿業務全年訂單總商品交易額目標,按年增長11%至18%至介乎66億元至70億元,將視乎新型肺炎疫情發展及全球經濟情況而定。公司並公布,去年全年訂單總商品交易額59.5億元,高於公司調整後的目標55.5億元至57.5億元。
另外,公司自去年起於HKTVmall網站及應用程式開放若干廣告空間及格式,自去年10月開始提供本年數碼廣告計劃早鳥優惠以來,已收到超過5,000萬的廣告費合約承諾,為去年全年所收的廣告費約三倍。
公司並公布,自去年8月27日公布中期業績後成立電子商貿方案業務全資附屬Shoalter,為協助本地及全球的傳統超級市場或零售商成功加入數碼零售的科技供應商。Shoalter將提供其自行發展及綜合的點對點電子商貿方案,支持及推動於香港發展另外二至三個網上購物商場。
公布並指,Shoalter已於去年10月於台灣設立首個海外研發中心,並陸續聘請軟件工程師、機械及自動化工程師,以及數據科學家以支持方案業務的發展。Shoalter正同時探討於東南亞及歐洲設立另一個或多個發展中心及國際銷售辦公室。去年12月Shoalter與香港一家零售集團已簽定最終的電子商貿方案協議,Shoalter將提供硬件及軟件系統服務,以協助該零售集團建立其網上購物商場,預計將於今年中推出。Shoalter同時正與數家本地及國際超級市場及零售營運商探討於香港及海外的合作機會。
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