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香港中旅(00308.HK)擬3.91億元收購杭州開元森泊旅遊34%股權
格隆匯 12-24 19:36

格隆匯12月24日丨香港中旅(00308.HK)公告,於2020年12月24日,公司全資附屬中旅景區(作為買方)、開元旅業(作為賣方)及目標公司杭州開元森泊旅遊投資有限公司訂立股權收購協議,中旅景區有條件同意收購目標公司34%股權,代價為人民幣3.91億元。於完成後,公司將間接持有目標公司34%股權

。目標公司定位中高端市場微度假項目,價值主張是向中高端客户羣提供城市周邊短途遊休閒度假產品,引領消費升級,建立了特色化、低成本、重品質的價值支撐體系。目標集團擁有吸引市場的良好旅遊IP與高口碑產品、被行業認可的可複製模式及優異的業績表現,亦是開元森泊旅遊IP的落地實體。公司通過其附屬公司收購兼併目標公司成熟的旅遊IP,有助公司推進旅遊地產業務跨越式發展。

開元旅業作為國內酒店行業領先民營企業,是一家持續追求價值領先的旅遊產業投資與運營集團,公司與開元旅業的深度合作是推進混合所有制改革的重要嘗試,通過與現有業務的協同,將有助於激發集團的內生動力與活力,改善本集團資本結構和產權結構,提升自身效率和競爭力。

完成後,公司及開元旅業將通過緊密合作建立互利友好的合作伙伴關係,其中公司將充分利用在文旅、地產方面的市場、管理、資本等投資和運營優勢,開元旅業將充分發揮開元森泊已形成的品牌和項目全流程管理服務優勢;雙方將力爭在文旅、地產的投資和運營方面充分協同並取得良好的經濟效益和社會效益,共同將開元森泊度假樂園系列產品打造成為集團旅遊目的地投資和運營的標杆項目。

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