元隆雅圖(002878.SZ)與五糧液簽訂八方來和系列酒經銷協議書等合同
格隆匯12月23日丨元隆雅圖(002878.SZ)公佈,近日,公司(以下簡稱“乙方”)與宜賓五糧液酒類銷售有限責任公司(以下簡稱“五糧液”、“甲方”)簽訂《“五糧液.八方來和”系列酒的經銷協議書》、《五糧液(第八代)合同書》、《五糧液經銷商市場服務框架協議》。
“五糧液.八方來和”系列酒為五糧液公司打造的故宮聯名款文化IP酒,融合五糧液和故宮這兩個600年曆史的品牌文化,產品外包裝體現故宮IP,內置8瓶100ml五糧液酒,瓶身復刻1909年以來五糧液8支迭代產品。
公司將通過線上和線下全渠道、團購和零售全鏈路為“五糧液.八方來和”系列酒進行市場開發和產品銷售。藉助五糧液和故宮在高端酒品市場和IP產品市場的影響力,疊加公司對禮品渠道和新媒體的運營能力,有望形成公司新的增長點,同時公司的經營模式從大客户服務的2B模式躍遷到2B和2C並舉的模式。
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