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伽馬數據:今年中國遊戲市場收入升20.7%至2,786.9億人幣
阿思達克 12-17 14:43
伽馬數據的數據顯示,2020年中國遊戲市場實際銷售收入2,786.87億元人民幣(下同),按年增長20.71%,保持快速增長,而中國移動遊戲市場實際銷售收入達2,096.76億元,比2019年增加了515.65億元,按年增長32.61%。相比移動遊戲的亮眼表現,2020年中國客戶端遊戲市場實際銷售收入559.2億元,按年下降9.09%,而網頁遊戲市場實際銷售收入僅為76.08億元,按年下降22.9%。報告指出今年中國遊戲用戶數量保持穩定增長。用戶規模達6.65億人,按年增長3.7%。

另外,中國自主研發遊戲海外市場實際銷售收入達154.50億美元,比2019年增加了38.55億美元,按年增長33.25%,繼續保持穩定增長。中國自主研發移動遊戲海外地區收入分布中,美國的收入佔比為27.55%,日本的收入佔比為23.91%,韓國收入佔比為8.81%,三個地區合計佔比達到60.27%,值得注意的是美國近兩年都是中國遊戲企業出海的重要目標市場。

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