香港首個跨商場現金回贈App“Bloom”面世，構建開放式數碼平台為香港經濟增添動力
香港首個跨商場現金回贈App“Bloom”今日正式面世，Bloom由眾安國際全力策劃，是獨立於眾安國際旗下業務的非牟利機構，主要贊助商為ZA Bank和Visa。Bloom以一站式數碼平台聯動全港各大人氣商場，透過推出一系列跨商場消費獎賞計劃，為消費者帶來嶄新的體驗，同時支援香港零售業在疫情下尋找商機，為香港經濟的重新起動及蓬勃發展助力。
Bloom將開創香港商場消費獎賞計劃的先河，以一站式開放數碼平台聯動人氣商場，讓消費者賺取真正現金回贈。消費者可透過Bloom App參與各大商場的消費回贈計劃：消費者只需在指定商場消費後完成簡單步驟，便可參與刺激的幸運大抽獎，並可通過成功綁定ZA Card以ZA Bank賬户自動獲取由Bloom提供的額外獎賞。操作全場不需費時排隊，消費者就能盡情享受數碼時代下流暢的消費體驗。
Bloom董事許煒表示：“在新型冠狀病毒肺炎疫情及環球經濟不穩等多重挑戰下，本地消費情緒持續疲弱，加上旅遊限制導致訪港旅客數字按年大跌，重挫零售及餐飲相關行業。Bloom鋭意攜手社會不同持份者，藉助合作伙伴在科技、金融、地產和零售界的專業知識和優勢，在這充滿挑戰的環境下為本地經濟注入新動力。”
在新世界發展、恆隆地產、信和集團及冠君產業信託的鼎力支持下，參與Bloom地標商場的零售網絡遍佈香港、九龍及新界黃金地段，透過一系列消費回贈計劃，結合電子支付日趨普及的潮流，合力為消費者帶來集餐飲、購物和娛樂於一身的科技體驗。
許煒指出：“Bloom一詞寓意‘復甦’與‘繁榮’，也有‘心花怒放’的含意。近日本地疫情再度肆虐，我們期待Bloom嶄新的消費體驗能向市民傳遞更多歡樂。承蒙各界熱烈參與，Bloom覆蓋的商户網絡規模龐大，期望零售商户能透過Bloom在逆市中開拓營商機遇。展望將來，Bloom旨在為社會各界構建一個開放式數碼平台，邀請更多金融企業、商業機構及相關持份者加入Bloom生態圈，共同促進香港經濟繁榮，真正實踐百花齊放的理念。”
Visa香港及澳門區董事總經理史美琪表示：“Visa很高興能參與贊助首階段的Bloom。我們相信這個全新跨商場現金回贈App可為Visa持卡人締造豐富及難忘的生活體驗。率先體驗Bloom的消費者將可享受香港各個大型商埸內商户各種獨家優惠和禮遇，為生活帶來繁榮，增添樂趣。”
ZA Bank行政總裁許洛聖指：“作為香港首家虛擬銀行，ZA Bank秉持‘與眾‧不同’的理念為用户帶來嶄新的銀行服務體驗。適逢用户期待已久的ZA Card近日正式面世，很高興我們能成為Bloom首階段的主要贊助商之一，與Bloom共同為ZA Bank用户打造暢通無阻、精彩不斷的消費體驗。我們期待與Bloom和其它合作伙伴共同為零售商户創造商機，從而推動Bloom實現美好願景。”
全港首個跨商場現金回贈App“Bloom”今日正式面世。(上排左起：ZA Bank行政總裁許洛聖、Bloom董事許煒、Visa香港及澳門區董事總經理史美琪；下排左起：信和集團租務部市務及推廣總經理樑翠珊、恆隆地產董事—租務及物業管理蔡碧林)
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