建行行長:取得數字化經營初步成果 全力打造「數字化工廠」
建設銀行(00939.HK)(601939.SH)行長劉桂平在「2020中國銀行業發展論壇」上表示,今年以來,建設銀行積極探索數字化經營模式,並取得數字化經營的初步成果。
劉桂平表示,企業級技術架構和大數據分析能力是基礎,建行將全力打造「數字化工廠」,深入推進「數字力工程」,探索建立數據資產管理體系,搭建包括業務中台、數據中台和技術中台在內的大中台體系。
在經營理念上,開啟從以產品銷售為中心到以客戶體驗為中心的轉變;在營銷模式上,經歷了從單點推送營銷到互聯平台、構建場景、營造生態的革新,實現「全鏈路、全渠道、全天候」的全域營銷。
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