京东(09618.HK)推全球开店计划 将在港澳台扩大招商
京东(09618.HK)日前举行「京」动全球计划记者会,为中国品牌出海提供一站式服务,面向全球消费者输出海量优质商品。「京」动全球计划旨在通过供应链赋能、大数据赋能、商家赋能、营销赋能、千万补贴五个方面助力商家实现「一盘货卖全球」。
京东全球售海外华人业务负责人刘宾表示,今年的重点市场针对香港、台湾、美国、澳洲、日本、新加坡等,海外用户敢於购买高单价商品,例如:3C、家电、食品、图书等项目,在各个国家表现惊艳。下半年在服饰鞋包、家居家装、运动户外、消费品等潜力品类正在崛起。
京东全球售海外华人业务招商负责人王会洁称,新签约的商家,享受2%到5%的佣金,平台使用费5折优惠,将有行业经理一对一指导新商家辅导培训,并且加强海外热搜热词,专属商品强曝光等服务。从9月起,京东在港澳台扩大招商,从资料审核、後台开店、签约,最後到线上店铺开张,跑完整个流程大约需要一个多月时间。
京东今年下半年也藉由各种节日推出各式促销,如7月正值炎夏高温,推出「酷夏清凉季」;8月8日是台湾父亲节,推出「台湾爸爸节」;9月9日适逢全球周年庆,推出「开学季」;10月10日是香港双十感恩季,刚好今年碰到华人的中秋节和西方的万圣节;11月11日是电商行业行一年一度双十一大促销;12月12日正值寒冬,推出「京东暖暖节」和耶诞节促销。(wl/u)
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