恆大汽車(00708.HK):籌建三大中心 構建最強銷售及售後網絡
恆大造車的一舉一動備受市場關注。8月27日,恆大汽車(00708.HK)舉行2020年半年業績發佈會,據恆大汽車總裁劉永灼介紹,公司正在快速籌建恆馳汽車展示體驗、銷售、維保修售後服務三大中心。

汽車作為大宗商品,一流的體驗、購買及售後服務是影響消費者購買決策的關鍵,因此銷售渠道及售後網絡對車企搶佔市場至關重要。資料顯示,截至2019年底,豪華車企三巨頭奔馳寶馬奧迪(BBA)在全國的經銷商網點共計1700個。新能源車企中,特斯拉在全國共有103個銷售網點,蔚來為148個。
與之相對,恆大汽車的野心顯然大得多。據介紹,目前恆大正籌建36個恆馳展示體驗中心、1600個恆馳銷售中心、3000個維保修售後服務中心,涵蓋全國所有主要城市的核心商圈、汽車商圈、社區及城市周邊,佈局之廣絕無僅有,確保恆馳上市後覆蓋所有細分市場。

8月以來,恆大汽車大動作不斷,先是恆馳首期6款車同時發佈,隨後恆大汽車上海、廣州生產基地全線進入設備安裝調試。記者在發佈會上了解到,恆馳系列產品將在明年上半年啟動試生產,下半年開始陸續實現量產,這也意味着恆馳將在明年啟動銷售。

此次籌建三大中心,標誌着恆大擁有最強大的銷售與售後服務網絡。有了世界一流的產品、最先進的生產製造、最強大的營銷渠道,可以預見恆馳一亮相便成“爆款”將成為常態。與特斯拉的巔峯對決,無疑讓業界充滿期待。

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