安踏體育(02020.HK)擬由批發轉型至直面消費者模式 首階段終止11地區分銷商
安踏體育(02020.HK)公布,安踏品牌業務在中國若干地區的直面消費者(Direct to Consumer)新業務模式。公司指,消費習慣在快速改變,需要企業更積極主動地轉型變革來應對外部環境的不確定性。化危為機、以變應變,讓企業實現可持續的高質量增長,相信將安踏品牌的業務模式由批發分銷模式轉型至直面消費者模式,可有助多項好處,包括實時分析安踏品牌全國門店的運營數據,實現直營門店全國範圍靈活配貨等。
於第一階段,集團將在中國11個地區,包括長春、長沙、成都、重慶、廣東、昆明、南京、上海、武漢、西安及浙江開展混合營運模式,並終止與該等地區分銷商的合作。集團將收購目前由該等分銷商直接營運的安踏品牌店之中,就營運所需的若干資產,主要包括店內裝置及設備。
終止事項項下交易所涉的總金額估計為約20億元人民幣,當中約80%至 90%與安踏品牌產品銷售退回相關,集團將以內部資源支付。
涉及的安踏品牌店共約有3,500家,約佔今年6月300日於中國之安踏品牌店總數之35%,終止事項之有關工作將需要約6至9個月分批完成,完成後,上述約3,500家安踏品牌店當中,約有60%將會由集團直營,40%由加盟商按照安踏品牌運營標準營運。現行與該等分銷商的所有分銷協議將予終止,及該等分銷商將與其加盟商終止所有加盟協議,而集團將與加盟商訂立新的加盟協議。
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