晨光文具(603899.SH):上半年淨利同比降1.44%至4.65億元
格隆匯 8 月 21日丨晨光文具(603899.SH)披露2020年半年度報告,上半年實現營業收入47.61億元,同比降1.60%;歸屬於上市公司股東的淨利潤4.65億元,同比降1.44%;歸屬於上市公司股東的扣除非經常性損益的淨利潤3.87億元,同比降9.42%;基本每股收益0.5035元。
受新冠疫情影響,上半年經銷業務受到較大限制,學校開學時間不斷延期,對學校商圈的終端經營造成一定影響,零售終端數量也有所下降。公司銷售團隊與合作伙伴齊心協力,積極對零售終端進行維護,幫助其提振銷售、激活信心。報告期內,一方面,公司堅持年度策略,聚焦重點終端,打造完美門店,推進國內渠道優化升級:(1)推進單店質量提升、連鎖加盟升級和配送中心的優化升級;(2)加強品類推廣和專區推廣,建立必備品常態推廣機制,提升必備品上櫃率;(3)提升重點商圈佔比,擴大市場份額。截至報告期末,公司在全國擁有36家一級合作伙伴、近1200個城市的二、三級合作伙伴,“晨光系”零售終端近8萬家。另一方面,公司積極推廣晨光聯盟APP,藉助數字化工具更緊密地連接總部、各級合作伙伴和終端門店,試點城市的訂單滿足率顯著提升。
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