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國美成立線上平台公司 任命向海龍為CEO
阿思達克 08-21 15:02
國美控股集團公布,將成立國美線上平台公司,並任命向海龍為線上平台公司CEO,全面負責公司日常經營管理工作,並免去其在國美的原有職務。

公司指,線上平台公司將結合國美的戰略延伸和結構性調整,重點圍繞運營、技術、產品三個層面,進行組織整合,以此來提升協同效率。

在運營端的改革,主要包括用戶與聯盟運營、業態規劃、招商及平台運營三個系統,國美將通過內容、會員、社群等多種方式來豐富運營方式,此外國美還將通過線上平台招商及各商戶的運營管理,豐富平台業態,滿足用戶的多元化需求。

在技術端,國美將通過挖掘大數據、雲平台服務前沿技術,構建底層技術架構,將原有的信息技術平台整建制納入線上平台公司統籌,成立信息技術體系,由向海龍對信息技術體系進行直接管理。

在產品端,國美將重點著眼於BBC三端產品及智慧辦公產品的規劃和設計,將原流量聯盟端、商家端、用戶端三端產品、產品架構職能及人員納入到線上平台公司,組建獨立產品體系,全面負責線上平台,線下平台及各業務模塊對產品需求的規劃及迭代。

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