都市麗人(2298.HK)一度暴漲50%創1個月新高 成交額明顯放大
格隆匯7月2日丨都市麗人(2298.HK)今日暴漲,盤中一度漲50%至最高0.72港元,創1個月新高,總市值16.19億港元。該股目前為港股市場漲幅第二大個股,成交額明顯放大至2369萬港元。

近日發佈的數據顯示,都市麗人部分主要電商平台銷售方面已於今年5月實現雙位數增長,並預期在6月和今年下半年可持績改善。此外,集團繼續自快時尚性感產品轉至實用、功能性的產品;加大對電商渠道和小程序的投資,實現全渠道營銷;估計在2020年5月至8月,將開設或翻新約200間門店,預期在下半年會保持開店拓展趨勢。
還值得一提的是,都市麗人近日在東莞開出亞洲最大旗艦店。據悉,從商品陳列、店面佈局、視覺設計等多個層面,都市麗人的七代店都進行了全新的升級改造,使產品更貼近消費者的同時,在文化認同上,也能為產品提供更多附加值,從而打造商品的“消費力”。都市麗人表示,依託第七代門店,公司將加強銷售渠道規劃,明確各品牌的銷售渠道策略。都市麗人已做好“輕裝上陣”的準備,戰略調整後,第七代門店將成為承擔連接消費者和公司之間互動的扭帶。
分析人士指出,都市麗人的變革有望獲市場認可,下半年有轉暖預期。
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