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小米(01810.HK)五一銷售額按年增13% 期內5G手機佔總銷售逾半
阿思達克 05-07 16:48
小米集團(01810.HK)公布,隨著疫情逐漸好轉,公司旗下過百家門店在五一期間同時開業,期間小米之家客流量約360萬,銷售額按年增長13%。由於高端旗艦小米10具備良好市場口碑和充足供貨,加上新品小米10青春版的推出,手機去化率按年增長42%;小米電視、小米生態鏈智能家居等AIoT產品銷量也取得雙位數增長,反映消費者累積了數月的消費需求正有序釋放。

此外,五一期間小米5G手機總銷售佔比超過一半,反映消費者對5G手機的熱情。智能空調、智能門鎖、智能風扇、小愛音響、小米手錶等銷量亦錄得逾200%增長,顯示消費者對智能家居升級需求明顯。

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