寶寶樹(01761.HK)全年收入達3.57億元 移動端用户增長7.9%
格隆匯APP獲悉,3月30日,寶寶樹集團(01761.HK)發佈2019年度業績公告:截至2019年12月31日,全年平均MAU1.39億,其中移動端平均MAU2450萬,實現穩健增長7.9%。寶寶樹全年收入約達3.57億元人民幣,毛利率達62.4%。公司現金及其他流動財務資源超20億人民幣。寶寶樹創始人、董事長兼CEO王懷南表示:“公司有信心於2020年通過進一步擴展及深化商業佈局,提升運營效率和佈局營收多元化以應對經濟環境等帶來的各種挑戰,推動業務穩定向好增長。”
業績報顯示:2019年寶寶樹移動端平均MAU從2018年的2270萬增長7.9%至2450萬,其中旗艦平台寶寶樹孕育AppMAU1890萬,次月平均留存率達64%。過去一年,寶寶樹通過產品優化及創新推動用户增長結構的優化與用户質量提升,從而持續保持以月活躍用户計中國最大、最活躍的母嬰在線社區平台之一的領先地位。此外,寶寶樹以平台化戰略加速在全域流量的佈局,以小程序為載體在微信、支付寶等外域生態為用户提供內容、工具等服務,2019年達成平均MAU1070萬。
寶寶樹全年營收約3.57億元人民幣,毛利率達62.4%,主營業務中廣告營收達3.2億。公司表示,攜手復星、阿里等重要戰略合作伙伴共同建設更加廣泛的廣告營銷、電商渠道,打造更貼近年輕消費羣體的內容、產品服務形態及玩法將是接下來提高變現效率的主要策略。在新生代年輕家庭用户需求升級的大背景下,寶寶樹將繼續以“專業、IP化內容”、“温暖且強互動的社區”為核心優勢,全面整合站內外流量平台資源、達人矩陣、社交新零售渠道,縮短從場景化用户品牌心智培養到用户成交轉化的路徑,並探索以“直播”為主要形式的全鏈路營銷模式。
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