恆安國際(01044.HK):19下半年經營環比大幅改善,電商渠道維持高增,維持“增持”評級
機構:東吳證券
評級:增持
投資要點
恆安國際發佈19年年度報告:報告期內實現收入224.93億元(+9.65%);歸母淨利39.08億元(+2.84%);其中19H2實現收入117.16億元(+12.91%);歸母淨利20.30億元(+9.55%),環比H1增速顯着改善。報告期內,公司累計回購股份數214.6萬股,支付總金額1.22億港幣。此外公司宣佈派息計劃,股息為每股人民幣1.00元(去年同期派息每股1.00元),派息率為30.44%。
紙巾19H2實現17.17%同比增速,衞生巾重回上升通道:分業務看,(1)紙巾19年營收114.87億(+12.32%),其中19H2增長17.17%(19H1增長7.4%),我們認為主要得益於其電商渠道和中高端新品“竹π”發力;(2)衞生巾19年營收64.87億(-1.62%),其中19H2增長1.2%(19H1下滑4.58%),預計系公司下半年中高端品牌Space7銷售較好以及線上線下防竄貨的舉措收效所致;(3)紙尿褲營收14.39億(-6.31%),銷售跌幅收窄(18年為-14.4%),其中細分品類成人紙尿褲實現營收2.23億元(+27.2%),期內公司在東南亞市場合作養老院開拓順利、中高端產品QMO增長達70%;(4)其他產品營收30.80億(+42.80%),其中原材料貿易銷售收入增長58.7%(估計其規模接近20億),聲科集團收入2.44億(+21.17%),皇城集團收入4.46億(+5.05%)。
電商渠道維持高增,產品組合持續升級:期內公司電商銷售額44.54億元(同比+54%,其中19H2+52%),整體銷售佔比升至19.8%(+5.4pct),其中紙尿褲業務的電商佔比超過40%(收入同比增長10%);期內公司主要品牌如七度空間、心相印及“QMO”均已開設官方旗艦店,與各大知名電商平台合作,同時通過零售通及新通路等平台拓展客源。此外,公司期內加大對中高端新產品的推廣宣傳,衞生巾高檔品牌Space7系列、升級紙巾品牌茶語思享系列和竹π、紙尿褲中高端新品QMO和小輕芯均貢獻較大增長,公司整體產品結構、價格矩陣更加豐富。
原材料價格低位疊加產品結構升級,盈利能力提升:期內公司綜合毛利率升至38.6%(+0.40pct),提升幅度較小主要系低毛利率的原材料貿易銷售佔比提升所致,但三大主業的盈利能力均有顯着提升:(1)衞生巾受益於高端品牌佔比提升,毛利率小幅上升至70.3%(+0.90pct);(2)紙巾的原料木漿價格19年回落幅度較大,且高利潤的濕巾增長較快(同比增速21.2%)、佔比提升,帶動紙巾毛利率同比提升5.2pct至27.70%,其中19H2達到30.15%;(3)紙尿褲受益於高端產品佔比提升及石化原料成本下降,毛利率提升至40.5%(+1.30pct)。20年伴隨原料價格延續弱勢、公司高毛利產品佔比提高,整體盈利能力仍在上行通道。
廣告宣傳費用投放力度加大,存貨週轉加速:報告期內公司由於配合高檔及新產品的推出,加大品牌宣傳力度,SG&A費用率達到19.95%(+3.04pct),其中推廣及分銷成本32.03億元(+41.11%)。期末公司賬上存貨38.02億元(較期初-4.83億),存貨週轉天數同比減少4.24天至107.04天;應收賬款及票據36.51億元(較期初+8.08億),應收賬款週轉天數上升6.83天至52.70天。綜合來看,公司期內銷售淨利率25.25%(-1.21pct)。
多品類共驅成長,衞生品龍頭穩健增長:公司在國內紙巾、衞生巾、紙尿褲三大領域均保持龍頭地位,其衞生巾護城河深厚、盈利能力強、並推出更多女性健康個護產品,紙巾業務短期受益於漿價下行、中長期電商&中高端產品將持續保障份額增長,紙尿褲業務有望通過高端品奇莫及東南亞佈局(成人紙尿褲)迎來轉機。整體來看,我們認為公司綜合實力強、中長期具備穩定成長的實力。
盈利預測與投資評級:預計2020-2022年公司營收分別為255.89億、288.47億、326.29億,同比增速分別為13.8%、12.7%、13.1%,歸母淨利潤分別為45.32億、51.46億、58.07億,同比增速分別為16.0%、13.5%、12.9%。當前股價對應20-22年PE分別為13.60X/11.98X/10.62X,維持“增持”評級。
風險提示:上游原材料價格波動,高端產品推廣不及預期。

Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.