奧園(03883.HK)目標今年銷售增12% 疫情下3月銷售已逐步回復
中國奧園(03883.HK)集團高級副總裁陳嘉揚在網上業績發布會上指出,去年集團合同銷售1,180.6億元人民幣(下同),超額完成目標,今年集團銷售目標為按年增12%,現時集團有約2,200億元可售資源,以60%去化率計算,有信心可完成全年目標。
他指出,新型冠狀病毒疫情爆發後,公司已開通線上售樓處,並推出「奧園購房寶」小程序,為客戶提供線上VR看房、選房及購房服務,而隨著疫情受控公司亦安全有序復工復產,將延遲復工造成的影響降至最低,目前約94%的施工項目透過當地政府審批並復工,工程進度按計劃推進,而售樓中心方面99%已復工。
營運總裁馬軍則指,疫情對整個行業的2月份銷售均造成了影響,同時亦影響到3月份的回款,但隨著疫情逐步受控,3月份整體合同銷售已接近去年水平,估計到4月份應可回到按年持平。他續指公司線上銷售並無降價,相關銷售亦有20多億元,認為雖然線上營銷不如線下,但就能有效在舊客方面促進成交,並為新客提供更方便的看房方式。
馬軍指出,現時仍未復工的項目分別位於武漢、重慶及張家口,隨著政府陸續通知,武漢方面已在安排預約看房,而其他項目亦有望陸續復工復產。他認為中國老百姓在家留了很長時間,對自己的居住環境亦做了很多思考,相信有助帶動改善型需求。 (el/u) ~
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