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華揚聯眾(603825.SH)擬斥4900萬元與民豐種業共設合資公司
格隆匯 03-20 16:24

格隆匯3月20日丨華揚聯眾(603825.SH)公佈,為進一步提升公司的業務範圍,加快戰略佈局,提升產品品質及產品的網絡銷售能力。公司與內蒙古民豐種業有限公司(“民豐種業”)共同出資設立合資公司,民豐種業2011年被審定為“農業產業化國家重點龍頭企業”、“國家馬鈴薯種薯種植標準化示範區”;2013年被審定為“國家高新技術企業”、“國家農業科技園區核心區建設單位”,是中國集馬鈴薯、燕麥育種、規模化種植、多產品深加工、倉儲物流、科技創新於一體的現代化農業企業;公司此次與民豐種業合作設立合資公司,是強化各方戰略合作關係,發揮各自的優勢,助力烏蘭察布市扶貧,帶動西部城市經濟發展。合資公司的註冊資本為人民幣1億元,公司出資4900萬元,佔註冊資本的49%。

擬設立合資公司內蒙古華揚聯眾電子科技商貿有限公司,經營範圍:生產、銷售健康休閒零食、食品加工、銷售、農副產品銷售、預包裝產品銷售(不含冷藏、冷凍)、奶粉銷售等。

公司與擁有多年燕麥、馬鈴薯種植、深加工及倉儲物流經驗的民豐種業設立合資公司,將充分發揮公司在新營銷、新運營、新渠道的豐富經驗及民豐種業生產、加工的供應鏈優勢,圍繞健康、休閒、美味和方便快捷的情感訴求,在休閒食品領域進行產品品類、產品形態、品牌價值的持續性創新,共建國內知名健康休閒零食品牌。合資公司擬重點打造電商銷售,除天貓京東等傳統電商渠道外,將探索新型線上銷售渠道,並充分利用當前營銷新熱點、新趨勢,實現農民增收致富,以產業化帶動西部扶貧的目標。

此次合資雙方資源優勢互補,實現共贏,符合公司發展目標。此次投資的順利實施,將對公司未來營銷模式與業務模式創新、財務狀況和經營成果產生積極影響,不存在損害公司和全體股東利益的情形。

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