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華揚聯眾(603825.SH):與株式會社W TOKYO設合資公司 共同打造亞洲潮流時尚IP
格隆匯 03-12 18:40

格隆匯3月12日丨華揚聯眾(603825.SH)公佈,為進一步提升公司全資子公司旗幟傳媒的業務範圍,加快海外戰略佈局,旗幟傳媒與株式會社W TOKYO共同出資設立合資公司廈門窈窕風尚數字科技有限公司(暫定名,以工商登記核准名稱為準),強化各方戰略合作關係,發揮各自的優勢。

合資公司公司的註冊資本為100萬美元,旗幟傳媒出資85.1萬美金,佔註冊資本的85.1%。

合資公司將在時尚潮流領域重點發力,打造中國潮流文化風向標,並與株式會社W TOKYO攜手推廣亞洲女生文化。合資公司主營方向包括共同打造亞洲潮流時尚IP,完成潮流風尚發佈、跨界合作及衍生品開發等時尚潮流商業新內容。合資公司基於Tokyo Girl Collection TGC”內容IP,將開發亞洲版本Asia Girl Collection AGC”,同時與美粧、潮流服飾等時尚品牌合作,包括但不限於:

(1)產品端:合作開發、銷售女性時尚週邊產品、IP定製產品;(2)內容端:為品牌客户提供更具吸引力的潮流營銷解決方案;(3)銷售端:探索線上新渠道銷售模式,並與公司品牌代運營業務充分協同。合資雙方資源優勢互補,實現共贏,符合公司全域營銷戰略發展方向。

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