中國平安(02318.HK)陸敏:冀用一年時間把各個改革項目落地
中國平安(02318.HK)首席保險業務執行官陸敏近日舉行上任後首個直播早會,講解疫情期間的線上化經營方法,並介紹平安人壽的改革藍圖。他指出,平安人壽改革的願景是成為全球領先的人壽保險公司,通過「渠道+產品」雙輪驅動以及科技賦能,成為市場的龍頭企業,保險行業的標桿,並最終成為客戶的首選。平安希望通過一年左右的時間,把改革的各個項目落地,將公司的經營水平提升到新高度。渠道建設方面,以產品、科技來支持渠道,助力過百萬的代理人隊伍高效開展業務及便捷管理團隊,實現人均產能及收入雙增長。在產品體系升級方面,中國平安將構建壽險+、養老+、健康+、綜合金融+等項目、以客戶為中心,覆蓋客戶全生命週期的產品體系,滿足客戶的儲蓄、保障、養老、健康及醫療服務等全方位的需求。 平安人壽將會推出更多創新的舉措,當中包括建立一個更加強大的部課經營平台,透過運用科技及互聯網,提升團隊管理及業務營運效率。 今年將會讓所有的營業部課實現線上運作,以便代理人塑造品牌,讓代理人使用互聯網拓展客戶群。通過互聯網運營,可以為代理人提供更多的銷售線索、更多服務長期客戶的機會,以及營造更好的輿論氛圍。同時成立數字營銷事業部,引進一批有實力的內容編輯,持續為代理人提供更多優質的內容。
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