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新文化(300336.SZ)業績快報 2019年度淨虧損8.64億元
格隆匯 02-21 20:02

格隆匯2月21日丨新文化(300336.SZ)發佈2019年度業績快報,實現營業總收入6.73億元,同比下降16.43%;營業利潤-8.64億元,同比下降6,555.65%;利潤總額-8.81億元,同比下降4296.45%;歸屬於上市公司股東的淨利潤-8.64億元,同比下降,833.13%;基本每股收益-1.07元。

營業利潤利潤總額和歸屬於上市公司股東的淨利潤較上年同期下降主要原因系計提資產減值準備及商譽減值準備所致。基本每股收益較上年同期下降主要原因本報告期歸屬於上市公司股東的淨利潤同比下降所致。

2019年度,影視行業政策收緊、平台購買價格下降,內容調整加劇,且受劇本優化等多重因素影響,公司部分影視項目開發、製作進度未達預期。報告期內,公司部分影視項目已播出或進入排播階段,實現收入的影視項目主要為電視劇《激盪》,該劇於2019年9月22日起在湖南衞視首輪播出,及在各主流視頻播放平台上線播放,電視劇《封神之天啟》《亮劍之雷霆戰將》《親愛的設計師》等項目處於發行或排播階段。

2019年,國內經濟下行壓力仍存,廣告主投放預算減少,數字營銷預算增速也在2019年首次出現放緩趨勢。受宏觀環境影響,預計廣告市場整體投放預算仍將持續偏緊,但內容營銷預算預期將會有所增長,MCN發展仍是重點,短視頻和直播營銷預算將上升,新的廣告模式和流量供應商的湧現對傳統媒體造成衝擊的同時也為廣告市場帶來結構性機會。公司積極應對行業變化,加快完善大文娛宣發平台的建設,以內容滲透廣告價值,升級成為線上線下互動效應的新商業模式,提高廣告的轉化率和投放效果。

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