TCL電子(01070.HK)去年電視機銷量達標 增12%至3,200萬台創新高
TCL電子(01070.HK)公布2019年第四季度(10月至12月)及全年累計(1月至12月)電視機銷售量數據。2019全年累計電視機銷售量同比增長12%至3,200萬台,完成全年目標銷售量,再創歷史新高。
集團2019年全年品牌電視機整體銷售量較去年同期增長17%,其中智能電視機和4K電視機銷售量分別同比增長19%及31%。產品結構持續優化,智能電視機和4K電視機佔整體品牌電視機銷量分別為85%和51%,分別較去年提升2個百分點和6個百分點。全年量子點電視機銷量同比增長66%,主要增長來源於海外市場。
海外市場方面,公司2019全年品牌電視機銷售量同比上升26%達1,346萬台,海外市場品牌電視機銷量佔整體品牌電視機銷量65%以上,各區域市場銷售表現均實現強勢增長。其中,北美市場持續鞏固領先優勢,全年品牌電視機銷量同比維持雙位數增長達14%。
中國市場方面,公司2019年品牌電視機銷量仍保持逆勢上升的勢頭,第四季度環比增長20%,全年同比增長2%達718萬台。其中,智能電視機銷量和4K電視機銷量佔第四季度品牌電視機銷售量分別為87%和66%,佔全年品牌電視機銷量分別達83%和60%。
互聯網業務用戶規模持續擴大,全年累計通過歡網運營的激活新用戶數量為1,043萬,同比提升25%;歷史累計總用戶量突破4,000萬,攀升至4,234萬,同比提升33%;日均活躍用戶數量躍升至2,079萬,同比提升36%。
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