中原傳媒(000719.SZ)擬370.59萬元收購文華置業100%國有股權
格隆匯1月6日丨中原傳媒(000719.SZ)公佈，公司擬以現金370.59萬元收購關聯方河南大象置業有限公司(“大象置業”)持有的鄭州文華置業發展有限公司(“文華置業”)100%國有股權。
鑑於文華置業已於2019年4月通過“招拍掛”形式取得位於鄭州國際文化創意產業園的土地一宗，面積約為46110㎡，約69.165畝。公司為獲得土地資源，建設中原數字出版產業園，以解決公司及所屬出版單位無自有辦公場所的現狀，減少與控股股東的關聯交易。公司擬以現金370.59萬元的價格收購大象置業所持文華置業100%國有股權。此次收購完成後，文華置業成為公司的全資子公司，納入公司合併財務報表範圍。
鄭州文華置業發展有限公司經營範圍：房地產開發與經營；建築工程機械與設備經營租賃；建築材料、裝飾材料的銷售；企業管理諮詢；房地產信息諮詢；房地產經營租賃；房地產中介服務。
收購文華置業股權的目的是為了獲取土地，建設中原數字出版產業園。該項目建設開發的房產均為公司自用，不進行對外銷售，公司亦無意涉足房地產行業。項目建成後，將為公司及所屬10家出版社持續發展奠定堅實物質基礎，同時為轉型升級、融合發展及產業拓展，提供充足的物理空間。建設該項目有利於公司更充分利用互聯網技術、數字技術，構建現代內容編輯加工體系，加速生成以實現生產數字化、管理過程數字化、產品形態數字化和傳播渠道網絡化為核心的新型出版生態。公司將以產業園區為載體，通過內合外聯，加快關聯產業引進導入，加快形成數字出版產業的結構佈局，發揮產業集羣效應，有效改變河南數字出版產業發展水平較低的問題。
有利於徹底解決辦公場所和關聯交易問題。公司及所屬出版社等單位目前沒有辦公場所，全部租用控股股東中原出版傳媒集團辦公樓，租用面積近6萬平米，按市場房租租金計算，每年租金和物業費用超過6,000萬元，與中原出版傳媒集團形成長期的關聯交易，成為監管機構與投資者關注的問題。公司收購該股權後，通過中原數字出版產業園的開發建設，可全部解決公司本部及下屬出版企業的辦公場所，為日常工作提供良好的辦公環境，有利於集約經營和一體化運營，同時，可徹底解決公司與中原出版傳媒集團因房租形成的關聯交易問題。
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