長虹美菱(000521.SZ)發佈半年報淨利潤升7.20%至5433.40萬元
格隆匯8月15日丨長虹美菱(000521.SZ)發佈2019年半年度報告，實現營業收入約91.33億元，同比下降1.49%；歸屬於上市公司股東的淨利潤約5433.40萬元，同比增長7.20%；歸屬於上市公司股東的扣除非經常性損益的淨利潤約447.54萬元，上年同期虧損660.01萬元；基本每股收益0.0520元。
2019年上半年，公司在“美菱夢”和“雙三一心”的戰略指引下，堅持“產品領先、營銷轉型、效率提升、團隊激活”的經營方針。
2019年1-6月，公司冰箱、冰櫃業務實現營業收入約38.19億元，同比增長3.67%；公司空調業務實現營業收入約39.91億元，同比減少8.84%；公司洗衣機業務實現營業收入約2.05億元，同比減少16.50%；公司廚衞、小家電、製冷配件等其他業務實現營業收入約5.29億元，同比增長17.70%。
2019年上半年，公司以“美菱鮮、美菱薄、美菱嵌”為特色，繼續打造產品特色名片，進一步促進了公司冰箱（櫃）產品升級，市場表現良好，並取得了消費者的高度認可。特別是2019年2月發佈的“M鮮生”全面薄系列冰箱，在升級水分子激活保鮮技術的基礎上，研發全面薄GLS集成技術（集機身薄、箱體薄和門體薄三位一體），通過產品工藝、品質、性能的全面升級，實現高端產品突破。報告期內，公司“M鮮生”系列冰箱銷量同比增幅超過50%。
在國內市場上，通過一系列具體的營銷轉型舉措，實現從面向產品線的銷售管理到面向渠道和用户體驗服務。根據中怡康數據顯示，公司冰箱產品2019年1-6月線上市場均價提升11.7%，份額提升0.9個百分點；冰箱線下市場均價提升8.2%，份額基本持平。與此同時，公司空調產品抓住了戰略ODM品牌合作機遇，ODM業務增長205%。在海外市場上，通過踐行追求規模向追求規模和利潤並重轉型，實現產品結構的持續改善，風冷冰箱產品佔比已達18%，同比提升了6個百分點，海外冰箱櫃經營質量持續改善。海外空調業務則通過梳理防控海外運營風險，經營持續向好。
以效率提升為核心，推動效益改善。上半年公司開展資金壓控專項工作，通過壓控庫存、應收、預付，使得資金運營效率同比有較大的提升；在開發端持續推進“五化三易”工作，平台、箱體和型號數量得到控制，研發效率同比提升10%以上；在生產製造端從產品結構優化、工藝優化、線體LOB平衡、自動化、一個流等方面組織開展少人提效工作，上半年製造效率提升20%以上。
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