夢百合(603313.SH)上半年歸母淨利增294.77%至1.5億元
格隆匯8月15日丨夢百合(603313.SH)公佈2019上半年業績,公司實現營業收入15.8億元,較去年同期增長23.17%,歸屬於上市公司股東的淨利潤1.5億元,較去年同期增加294.77%。
2019年上半年,公司全面升級品牌戰略,在六代門店SI系統的基礎上,催生新的門店形象,提升品牌價值,積累品牌資產;同時通過挖掘曼聯IP資源、策劃舉辦全國明星駐店活動、參加國內外傢俱展會、舉辦以“睡眠革命,0壓未來”為主題的2019夢百合0壓戰略暨新品發佈會、加強自媒體及口碑營銷推廣、與新浪家居等主流家居垂直領域媒體深度合作等方式持續傳播0壓睡眠理念;通過“開放、共享”的資源協同機制,公司開拓線上、線下、零壓房全渠道新零售市場,打造多場景購物體驗,吸引目標受眾,進一步提高公司品牌知名度和信任度。
2019年公司全球化戰略規劃佈局提速,數字化建設全面進入快車道,報告期內,公司信息化建設取得了階段性重大進展。在中台協同應用層面,企業自身的標杆應用已經形成,國內記憶綿事業板塊SAP系統已經正式上線,新的業務流程,以及配套管控和規範已經全面啟用,財務業務一體化運作進入良性磨合階段,供應商關係管理系統(SRM)、製造執行系統(MES)、面向用户的個性化智能定製系統(C2M)、零售分銷服務管理系統(DRP)等外延應用系統也同步實現了無縫對接,全面提升了母公司內、外部的數字化管理水平。
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