嗶哩嗶哩-W(09626.HK)啟動「超新星計劃」 冀孵化百個百萬量級帶貨UP主
內媒報道,俗稱「B站」的嗶哩嗶哩-W(09626.HK)啟動全新的UP主帶貨孵化計劃「超新星計劃」,主要針對從未在B站直播帶貨或曾直播帶貨但依然處於探索期的UP主(影片上傳者),平台將提供選品指導、品質商品池、流量扶持、1對1客服及售後服務等服務。
B站交易生態中心相關負責人表示,希望通過超新星計劃,在B站孵化百個百萬量級的帶貨UP主,建立用戶在B站的消費心智,滿足用戶的消費需求。
據悉,為加速商業化進程,6月下旬B站進行組織架構調整,新成立一級部門交易生態中心。第二季,隨著視頻帶貨產品引入社區,B站電商類廣告收入按年增長超過140%,通過帶貨類廣告產品獲得收入的UP主數量按年增長220%。
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