海航與阿里巴巴(09988.HK)飛豬旅行達成戰略合作
海航集團公布,旗下海航航空集團與阿里巴巴(09988.HK)飛豬旅行達成戰略合作,雙方利用各自資源優勢,強化線上平台聯合營銷業務,在直播、會員、產品營銷、數據技術賦能等方面合作。
根據合作協議,海航旗下各航空公司將以其飛豬旅行旗艦店為運營陣地,開展常態化直播業務,為用戶推介自身優質的航線、特惠產品、特色服務及具有海南自貿港特色的產品。
阿里巴巴集團副總裁兼飛豬旅行總裁莊卓然表示,與海航的合作將幫助飛豬旅行實現數據基礎能力和場景的有效整合,進一步加強產品基礎設施建設。
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